The Complete Nutritional Package
For centuries people have been looking for sources to keep themselves young, to treat illness and to stay healthy. Until last 50 years this was done by looking to the nature and to see how nature is dealing with different challenges. Traditional Chinese medicine is one best exponent for this way of solving problems. During the last 50 years the pharmaceutical industry have given us numerous of life saving medicine, which we cannot think being without. Just imaging a life without the possibility to give a patient antibiotic. That is unthinkable. However, the last 50 years has also given us new challenges to solve. Due to industrial production of food we are able to feed more people and cost of food has declined in the western world. The flipside of this is of course that this comes with a price to pay. Insufficient nutrition in the food, unbalanced diets, false labelling of food and its nutritional value etc. It all causes us to rethink how we live our life and what we can do to ensure that we are fuelling our body with substances that can promote good health and help our body to deal with stress factors like; eating food with saturated fat, air pollution, radiation from the sun, stressful life etc. We have spent several years in finding a source that can promote good health.
After carefully evaluating different sources, we found the perfect solution! We had to go back to the nature and what we found was that the herring roe contained everything that was needed in order to produce life, only based on what was in the roe. Just think about it. Herring roe is spawned in the water with million of pathogens presence, with exposure to direct sunlight and radiation – but still life is created. The herring roe is simply containing the complete nutritional package for life to develop in harsh environment. We have developed the technology to extract this nutritional package from the roe. We simply call these products for Omega 3. These are products containing all substances needed for the body in order to develop and stay healthy.
Norwegian spring-spawning herring
The herring is a pelagic fish inhabiting the upper water masses. Norwegian spring-spawning herring (NSSH) belongs to the Atlanto-Scandian herring together with Icelandic summer-spawning and Icelandic spring-spawning herring.
Norwegian spring-spawning herring has its main spawning off Møre during February-March, but spawning areas extends northwards to Vesterålen.
Atlantic herring spawns on the bottom where the eggs hatch after about three weeks. The newly hatched larvae drift with the current northwards along the coast and into the Barents Sea during summer. After 3-4 years the herring leaves the Barents Sea and migrates southward along the Norwegian coast to join the spawning stock.
After spawning NSSH migrates into the Norwegian Sea to feed. The main prey species is the copepod Calanus finmarchicus and main feeding areas are the frontal areas between the warm Atlantic and cold Arctic water, in the central and western part of the Norwegian Sea. In September/October the herring has migrated northeastward to the main wintering areas off the coast in the ocean off Troms and Finnmark. The southward spawning migration starts in January.
NSSH is a very important species in the ecosystems, which it inhabits. It preys on Calanus finmarchicus and is itself an important prey for other species such as cod, saithe and other demersal species, in addition to sea birds and whales. Large numbers of killer whales follow the herring during its migration. Before spawning the gonads account for about 20 % of the herring weight and a spawning stock of 10 mill tons deposits about 2 mill tons of spawning products every year. This is an important food source for coastal species during spring and summer.
Herring Caviar
Herring has been a go-to nutrition source since as early as 3000 B.C. due to its high long-chain Omega-3 fatty acids, EPA, DHA and vitamin D content. Our Partner, Norway Pelagic is the largest producer of Herring Roe in Norway. They are original in pioneering the preparation of high quality mature herring roe used as sushi all over the world. We have been able to develop production processes where we use immature herring roe, as raw material source for all our omega3MPL products.
The herring are caught in the winter; by the west coast of Norway, during the annual herring run, at the time when the roe of the females is in prime condition just before the fish are due to spawn. The roe is quickly extracted for maximum freshness, wasted and prepared to be deep frozen in minus 20 degrees Celsius. The roe is deep frozen all the time until it is put in production at our production partners in Europe. This secures high quality and a fresh and good tasty product.
Herring roe are the eggs harvested from herring, which are formed into a single rectangular shaped product called a skein. The herring spawn each year in late January and until early March outside the west coast of Norway.
Arctic CaviarTM
The nutrition profile of the Arctic CaviarTM powder is as follow:
Amino Acids 70%
Fat 16%
Ash 9%
Water 5%
Daily recommended intake is 2-2,5 grams a day
We do no concentration, or add any other ingredients in our production. It is all nature. The herring has been living on this planate for about 200 million years. We believe that it is important to keep the omega 3 MPL as natural as possible. That is the healthiest as far as we believe. We have so far developed 3 ingredients, all with specific area of use.
Proteins are one of the key nutrients for success in terms of sports. Amino acids, the building blocks of proteins, are used for building tissue, including muscle, as well as repairing damaged tissues. Proteins usually only provide a small source of fuel for the exercising muscles, being used as fuel typically only when carbohydrates and lipid resources are low.
Amino acids can be divided into three categories: essential amino acids, non-essential amino acids and conditional amino acids. Essential amino acids cannot be made by the body, and must be supplied by food. Non-essential amino acids are made by the body from essential amino acids or in the normal breakdown of proteins. Conditional amino acids are usually not essential, except in times of illness, stress or for someone challenged with a lifelong medical condition. Our product is very rich on all the essential amino acids that your body need.
Many important proteinogenic and non-proteinogenic amino acids also play critical non-protein roles within the body. For example: in the human brain, glutamate (standard glutamic acid) and gamma-amino-butyric acid (“GABA”, non-standard gamma-amino acid) are respectively the main excitatory and inhibitory neurotransmitters; hydroxyproline (a major component of the connective tissue collagen) is synthesised from proline; the standard amino acid glycine is used to synthesise porphyries used in red blood cells; and the non-standard carnitine is used in lipid transport.